I'm Lydia… creative director and founder of The Local Merch Co.

I build brands for people who give a damn. Hospitality, music, lifestyle… the kind of businesses where atmosphere, identity, and feeling are everything.

Over the past 15 years I've worked across some of Melbourne's most-loved venues, events, and restaurants. Most recently co-founding NOSTRA, a pop-up dining project that generated a 1,600-person waitlist for a 52-seat room - through brand and social alone, no paid advertising.

When I'm not designing, you'll find me somewhere between Melbourne and Mexico City, building and riding old custom motorcycles, drinking mezcal, or singing along to country music way too loud.

Got a project? Then lets talk!